In the summer of 2005, the Marketing Division premiered a brand new marketing campaign designed to enhance the Goodness Grows in North Carolina program. This new campaign reminds buyers and consumers that "When you want the Best, it's Got to Be NC!"

This new marketing campaign targets grocers, foodservice customers and consumers. Customized materials and promotions have been developed specifically for these segments. Television and radio ads are seen and heard across the state. The department's Food Distribution tractor trailers all feature full color graphics touting the program as they roll across the state. A new consumer-friendly website can be viewed at www.gottobenc.com

The Goodness Grows in North Carolina program is the official marketing program of the North Carolina Department of Agriculture and Consumer Services. Created in 1985, the program is designed to promote top-quality fresh produce, processed food items, fiber and nursery products that are grown or manufactured in North Carolina. There are currently over 1,300 participating companies producing thousands of food and nursery products.

The major emphasis of the program is to heighten awareness and availability and increase sales of North Carolina agricultural products. Members in this directory are indicated with the logo by their company name. The Goodness Grows in North Carolina logo is a symbol of outstanding quality and is utilized by many grocery and foodservice outlets statewide.

For more information on the Goodness Grows in North Carolina program, or the participating companies, contact Jamie Hall at the North Carolina Department of Agriculture and Consumer Services, Division of Marketing at 919.707.3152.

The North Carolina Vegetable Growers Association (NCVGA) was formed in 1977 as a multi-commodity trade organization. Our purpose is the improvement and promotion of the North Carolina vegetable industry.

NCVGA members are some of the state's finest vegetable growers, packers, shippers, brokers and allied trade organizations. North Carolina has over 2,000 commercial vegetable growers who grow at least 22 different crops. This diverse industry is an ever increasing and very vital part of the state's economy.

NCVGA is also the host for the annual Southeast Vegetable and Fruit EXPO. This exciting three day event includes outstanding educational sessions for growers on a variety of production and marketing topics as well as a Trade Show that continues to expand every year.

Shippers in this directory who are members of the North Carolina Vegetable Growers Association are indicated with the NCVGA logo by their company name.

For more information, please contact:
North Carolina Vegetable Growers Association
Bonnie Holloman, Executive Secretary
PO Box 58220
Raleigh, NC 27658
Phone: 919.870-4999
FAX: 919.882.8533
Web: www.ncvga.com
Email: bonnie@seasag.com